Bring out the kid in DAD this Father’s Day, and gift him the ultimate survival tool, an Arno Bernard Knife.
Remember that desert island game? As kids when we were sitting around a campfire, resting during a hike, or just hanging out with the gang, someone would begin the desert island game. In the one we played, you had to choose 3 things that you would want with you if you were to be stranded on a desert island. You were not limited to size, tools, anything from a well-stocked armoury or even animals and/or people. Obvious easy escape items, like boats and planes, were off-limits.
Does owning a Knife automatically mean you are ‘Part of the Club’.
As people we build our sense of worth by who we believe we are, our identity is forged by our accomplishments, past experiences, and future expectations. Over time we have developed a built-in appreciation for fine things that fit within our ‘natural or self-established’ identity. For example, car enthusiasts are drawn to classic cars, and can discuss at length, torque, engine capacity, top speed, famous drivers …. They may even drive fast themselves, however, not all of them are good drivers or own a car worthy of attention.